Have you seen my posts about Mathnasium content marketing on Twitter, LinkedIn, Facebook, Google+ or Pinterest? Maybe you’ve wondered why I care so much about Mathnasium. Let me explain. Although I write marketing materials now, I was a teacher for years. It became obvious that we need to improve math education. Mathnasium centers provide great supplemental math instruction. I want to see more kids benefit from Mathnasium services! I feel I am doing something positive for the community by helping Mathnasium centers thrive.
How Was Hdwrite.com Born?
I started writing custom blogs and articles for Mathnasium of Littleton and Mathnasium of Parker. Word of my work for these centers grew. There was enough demand for my services that I decided to create an offshoot of my writing business just for Mathnasium centers. That’s how Cuttlefish Copywriting-For Mathnasium Centers came to be.
What Problem do Mathnasium Owners and Directors Have with Content Marketing?
The problem for many owners and directors is that they don’t have time to investigate how to use blogs and articles to help increase enrollment. Many owners approach content marketing haphazardly with banal blog posts like “Word Problem Wednesdays.” If that’s all they post and then look at their Google Analytics they will end up thinking that content marketing just doesn’t work. What a shame! Many owners aren’t getting their Google Analytics results.
I understand their struggles. Owners and directors need to focus on the daily operations of their centers. They don’t have the time to research and write their own quality articles. What’s the best answer? A few Mathnasium owners contracted with me for custom articles. That’s the ideal solution, but many owners and directors aren’t willing to make that level of investment. Some Mathnasium owners and directors search for cheap content writers on discount sites. They discover that finding a reliable writer who understands math education and the Mathnasium model is near impossible. Other owners just post links to other websites. That’s no good either. Potential customers should be on your center’s website. The blogs and articles on your microsite should valuable to your reader AND increase engagement of your microsite. I even saw one Mathnasium blog that linked to a competitor’s website. Yikes!!
Finally, I came up with a solution that Mathnasium owners love!
How Can You Use the Blogs and Articles?
Use the articles on your microsite in the “news” section. The blogs and articles build your authority as a local math expert, increase awareness of how Mathnasium is special, and start conversations with the parents of kids who could use your help. Owners and directors find that the articles help with social media engagement too! Put links on your favorite social media platforms to drive parents to your website. You might even want to send include links to them on your newsletters. If you want timely blogs and articles like “back-to-school“, “summer enrollment” and more, you will want to get notified when we release them.
How to Get Notified:
You can connect with me on social media or join the Mathnasium Owners and Directors Community. I recommend you do both. Connecting with me on social media means you get little gems of marketing information that I never turn into a blog post. The Mathnasium Owners and Directors Community gives you access to resources like free blogs, coupons, and content marketing tips. I benefit from the connection because I will learn more about you and offer the products you need. I really listen.
Return On Investment
If a themed bundle of articles only inspire one current student to parent to enroll, or stay enrolled, the articles have paid for themselves! You can always Preview the articles first. We make it obvious how to edit the post to fit your center. Still have questions? Read the FAQs
Please contact us with any questions. We are here to help!
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