Using blogs and articles from Cuttlefish Copywriting is quick and easy!
How do I get started?
Follow 5 simple steps.
Step 1. Choose and buy one of our themed bundles.
Step 2. Go to your email inbox and confirm that you want email from us. Download the articles from the email receipt that you get.
Step 3. Edit the article as much or as little as you want. At minimum, add the name of your center and phone number. Please keep the copyright statement at the bottom.
Step 4. Upload the article to the news part of your microsite. If you need instructions about uploading the articles, or blogs, on your microsite, follow our step-by-step instructions. To engage the readers with other content on your site, insert links to other pages and articles. The articles and blogs from Cuttlefish Copywriting include link recommendations.
Step 5. Post a link on social media. Facebook, Twitter, Pinterest, and LinkedIn are popular choices. Visit our digital marketing page for more information.
What is the difference between a blog and an article?
There isn’t a difference. We use both terms “articles” and “blogs.” At Cuttlefish Copywriting-for Mathnasium Centers, our premium blogs and articles are available to buy and download immediately.
Why are there so many suggested links from article to article?
Your goal with content marketing is to teach current and potential customers as much about your center as possible. The links make it easy for the reader to navigate with topics that interest them. The more they engage with your content, the more they will understand and trust Mathnasium methods. Understanding and trust translates to increased calls, visits, and referrals. The instructions for adding the links are found in the free content library. You don’t have to include the links, but we recommend you do. The link instructions are always in red. Delete the red text before publishing.
We recommend creating a simple spreadsheet of the article titles and the urls (should look something like this http://www.mathnasium.com/-town-news-name-of-the-article-with-dashes-between-each-word). This makes finding and creating links much easier.
What’s the difference between the themed bundles and the individual articles?
The individual articles make it easy for owners and directors to get a taste of content marketing without a big commitment. They are currently only available for free on our MODC resources. The themed bundles are the way to go for owners and directors who understand the benefits of content marketing. They cover popular topics and include plenty of links to increase engagement. The articles in the themed bundles have a suggested order. The later articles in the bundle link to the previous articles in the bundle.
Why do the prices vary?
Some bundles have more articles. Some articles are longer. The longer articles may cover a complex topic. Other articles are shorter because they cover simple topics or they are simply an introduction to a topic.
What is the deal with the copyright statement?
Mathnasium owners and directors love to share articles from one center to another. Sharing is generous when you write the content yourself. But creating great content is how we earn our living. The copyright statement alerts other Mathnasium owners and directors know that this is premium content and not free for the taking. We have priced the content affordably for every center to afford. Content marketing should actually increase your profits for a minimum investment. As a fellow business person, please respect this policy. We want to keep our time focused on creating more great content and services, not chasing down copyright infringements. Thank you for your understanding.
Can we change the articles?
Yes! At the very minimum always change the words in the yellow highlights to show the details about your center. The more unique you make each article, the more it will reflect on your center’s uniqueness. Even if you alter the article, please keep the copyright statement in place.
What if I am the owner or director of more than one center?
If you are the owner or director of more than one Mathnasium center, we recommend having separate accounts for each center. The content purchase is licensed per center, not per owner/director. You can logout and log back in using a different account at the bottom of the page.
How Do I Know What Blogs and Articles I already Purchased?
Your purchase history can be found here.