Are You Making Any of These 4 Mistakes?
Content marketing should help your Mathnasium center thrive. Too many owners and directors approach content marketing without strategy or purpose. Don’t be one of them. A random approach to content marketing doesn’t increase engagement or sales. Avoid these 4 blogging mistakes to get a strong return on your content marketing efforts.
Mistake #1 The blogs are not relevant. Enrolling a child in a Mathnasium isn’t an impulse decision. Parents of kids looking at the website did not go searching for a cute craft idea or a “word problem of the week.” Your prospective customers, parents, want to know how to help their child succeed. Parents want answers about the emotional, financial, and academic impact of their situation. They are looking for your Mathnasium center to be part of the solution. The articles posted on your microsite need to show parents that you understand their concerns. They want to know how you will help solve their problems. 80% of the blogs in the news section should target a specific problem and how you can solve it. For example, parents may know that their child is behind in math, but not know what to do about it over the summer months.
Mistake # 2 The blogs are information islands. Content marketing is like exercising. You will not see a dramatic change if you only add one blog a month to your news section. Writing high quality blogs is time consuming (that’s why so many Mathnasium owners love our prewritten blogs and custom services!) and your sales won’t see an immediate spike. To see results in your Google analytics and in your enrollment numbers, post a high quality blog once or twice a week. Try it for at least six weeks before you decide if it is working or not. Make sure the themes of the blogs are related.
Mistake #3 The blogs don’t link to critical information. Parents are busy people. Give them the relevant information they need quickly and easily. Links to other articles and pages on your Mathnasium microsite are an easy way to show them a path to other relevant information. Make sure the links are relevant though. Otherwise, you will annoy your audience and they will go somewhere else. You want to lay out a path of action.
Mistake #4 The blogs don’t entice people to do anything. You have to tug at their heartstrings a bit. You want people to take the next step. You have to tell them what the next step is.
What has your experience been with content marketing? What worked best? If you want to learn more about content marketing join the Mathnasium Owners and Directors Community. It has resources to make content marketing easier, including two articles you can upload to your microsite today.
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